S65B40

IDS Borjomi Georgia is entering the energy drink category, strengthening the company's portfolio with an innovative drink.
Borjomi introduces the first 100% natural energy drink, ENERGIA BY BORJOMI &ndash; Energy by Borjomi, which proves that an energy drink can be both natural and effective if it is powered by natural goodness of Borjomi mineral water.
A Force of Nature is the key message of the new energy drink from Borjomi. The uniqueness of the product is determined by its composition:&nbsp;
&bull; &nbsp; &nbsp; &nbsp; Natural caffeine &mdash; provides a quick energy boost.
&bull; &nbsp; &nbsp; &nbsp; Natural adaptogen, Schisandra &mdash; helps prolong the energy effect.
&bull; &nbsp; &nbsp; &nbsp; Borjomi mineral water &ndash; provides the body with natural electrolytes and helps maintain energy levels.
ENERGIA BY BORJOMI does not contain added sugar. All calories come naturally from fruit juice. The formula, developed based on scientific research, delivers both an instant and long-lasting energy boost.
Ivane Matchavariani, CEO of IDS Borjomi Georgia:
"The company is developing every year, taking into account the demands of the modern market. Expanding our portfolio with an innovative product is a key part of our company's long-term strategy. Following the success of our Limonati by Borjomi lemonades, entering the energy drink category is a new and interesting experience for us because we are offering consumers a completely different and, most importantly, 100% natural alternative to energy drinks. We have transformed the force of nature into an innovative product and created ENERGIA BY BORJOMI, representing a new and significant stage in the company's development.&rdquo;
ENERGIA BY BORJOMI offers consumers four flavors: Original, Citrus Mix, Cherry, and Apple-Feijoa. Each flavor is distinguished by a can in its signature color. The packaging design was developed by the British creative agency Otherly.
The name ENERGIA BY BORJOMI - Energy by Borjomi clearly associates the product with the energy drink category. At the same time, Energia derives from Georgian word energy and clearly emphasizes category and Georgian origin.&nbsp;
The campaign of brand was handled by the Amsterdam-based agency Future Frank. The commercial highlights a Force of Nature of innovative product &mdash; real energy that is impossible to resist.
ENERGIA BY BORJOMI will be produced at Borjomi&rsquo;s new bottling plant and, in addition to sales in Georgia, will be exported to Europe, Central Asia, the US, and China.